The Bearbrick is a collectible toy line created by the Japanese company Medicom Toy. They entered the scene in 2001, and have since become an iconic and highly sought-after item in the world of designer toys and pop culture collectibles. Culturally, Bearbrick has gained immense popularity among collectors and fans of art and design. The toy’s cultural relevance lies in its ability to bridge the worlds of art, fashion, and toy collecting, making it an influential and widely recognized symbol of contemporary pop culture and designer toy culture. The figurines are often used as canvases for collaborations with renowned artists, fashion brands, and entertainment franchises, leading to limited-edition and highly collectible releases.